Becoming a PLC
We’ve collaborated with Harworth on many projects over the years – having previously delivered website design work for both Harworth Estates and their flagship development, Waverley. When Harworth became a Public Limited Company (Harworth Group PLC), we stepped up to the challenge of developing a new site that incorporated elements from their previous site, as well as fulfilling the new requirements required by their PLC status.
A Visual Refresh For Harworth Group
As part of the process, Harworth underwent a comprehensive rebrand. This updated visual identity needed to be reflected in the design of the new website. The challenge here was to develop a design style that clearly reflected Harworth’s distinguished corporate status, without being too dry.
The final result struck a great balance between vibrant and restrained, with an emphasis on imagery and infographics.
But it didn’t just need to look good — the communications team needed easy-to-use and robust controls for editing their online content. Incorrect information could make all the difference between a new investment and a missed opportunity. We developed a number of bespoke features for their CMS that enabled the team to manage everything on the site with ease.
There’s more to launching a new website than how it looks or how easy it is to use though. Due to the merging of two previous sites, there were a large number of redirects required and it was crucial to minimise downtime upon launch – two challenges which required a keen eye for detail and careful management.
Moreover, as a PLC, it’s important that Harworth continues to provide access to investment information, as well as other policies and documents. With our managed hosting package, harworthgroup.com performs excellently, thanks to SSL encryption, a content-delivery network (CDN) and advanced caching. With minimum downtime, Harworth’s website lives up to its investors’ expectations.
We put just as much effort into how a site performs as we put into how it looks. Take a look at our work for Sheffield City Region Growth Hub for another example of how performance can have just as much impact as visuals.
If you’re looking for a high performing website for your business or organisation, contact us to see how our web team can help.