High Quality Visual Identity
Sheffield’s Natural Bed Company are well known for their beautiful and sustainable solid timber wooden beds. A company that prides itself on high quality, original design needed a visual identity to match, as well as an effective e-commerce website to showcase its products.
Working closely with those behind the success of the company, we aimed to produce a more simplistic, individual and confident identity to tie in with the opening of their new premises, and to take their online presence to the next level.
We couldn’t recommend Ink & Water highly enough. Initially they created our new company branding and company stationery, but have since gone on to provide us with advertising design and a new website.
They are a joy to work with – creative, conscientious and accomplished.
Caro Whiteside, Natural Bed Company
Providing Brand Confidence For Natural Bed Company
After an extensive design process we created a logo and associated identity which focused on the natural aspect behind the production of the beds, and with a nod to the owner’s own Eastern influences.
Simple and elegant with a muted colour scheme, the new visual identity complements the company’s product range perfectly, providing a new level of consistency to their marketing and increased confidence in their brand.
Translating The Brand Online
Natural Bed Company’s online store provides an important source of revenue, but it was suffering from performance issues and in need of some crucial updates. We rolled in a design refresh (to reflect the new visual identity) with a major site overhaul.
We cut down on a lot of unnecessary bloat from the old site, streamlining functionality and vastly improving site performance.
The redesign has gone down a storm, and the retail team at Natural Bed Company can rest easy, with the peace of mind that comes from great technical support, courtesy of our experienced web team.
View the site: www.naturalbedcompany.co.uk
With a strong new brand in place, Natural Bed Company decked out their new Fitzwilliam Street showroom in style. We spent one sunny afternoon shooting a new video to show off their delightful retail space.
Talk to us if you’re interested in branding, print design, web development or video production!