For nature, for everyone
Sheffield & Rotherham Wildlife Trust (SRWT) approached us with a desire to branch out from their old visual identity. They needed a fresh look and accompanying brand guidelines that would nurture the current visual identity provided by their parent organisation, the Royal Society of Wildlife Trusts, but allow them to develop a more personal approach. This work also blossomed into a complete website redesign.
An new identity that comes naturally
SRWT were desperate for a cohesive brand strategy that would help tie together the huge range of work carried out by staff and volunteers across the region. The identity needed to fit comfortably under their national umbrella, but also add in, what would later come to be known as, a Sheffield and Rotherham ‘flavour’ which would help mark out their unique territory.
We achieved this by incorporating a more vibrant set of colours, tweaking their typography, developing their own voice and updating their library of illustrated flora and fauna. We then helped establish a more rigourous set of brand guidelines to provide assistance for all their workers, and provide much greater consistency across all their material, whilst at the same time not straying from the true nature of the charity.
Rolling out the brand guidelines on a large scale, yet easy to use website
One of the client’s primary motivators for a website redesign was to make day to day administration of the site much easier. Their existing content-management system had become unwieldy, which had a knock-on effect for the organisation of content on the site. This was a significant concern – Sheffield & Rotherham Wildlife Trust run important awareness campaigns on local issues such as Sheffield’s street trees. Key information about these campaigns were being obfuscated by a site that was difficult to navigate.
Ink & Water collaborated with SRWT to reorganise, reduce and simplify content. Developing the new site structure was a lengthy process, but the dividends would pay off greatly.
A Responsive Refresh
Designing with a mobile-first approach, we developed a modular design system which allowed us flexibility during development to chop and change and add in new sections to pages, whilst retaining consistency in the design.
View the site: www.wildsheffield.com
And now for something completely different
Our team works on all kind of projects, big and small, in all kinds of sectors. No matter what the work, we put time and care into delivering results that clients love. If that sounds good to you, why not start something new with us today?