Sheffield & Rotherham Wildlife Trust

  • Branding
  • Print
  • Web

Brand guidelines development that blossomed into a complete website redesign.

For nature, for everyone

Sheffield & Rotherham Wildlife Trust (SRWT) approached us with a desire to branch out from their old visual identity. They needed a fresh look and accompanying brand guidelines that would nurture the current visual identity provided by their parent organisation, the Royal Society of Wildlife Trusts, but allow them to develop a more personal approach. This work also blossomed into a complete website redesign.

Sheffield & Rotherham Wildlife Trust Brand Guidelines Extract
Extracts from the brand guidelines we developed for Sheffield & Rotherham Wildlife Trust.

An new identity that comes naturally

SRWT were desperate for a cohesive brand strategy that would help tie together the huge range of work carried out by staff and volunteers across the region. The identity needed to fit comfortably under their national umbrella, but also add in, what would later come to be known as, a Sheffield and Rotherham ‘flavour’ which would help mark out their unique territory.

We achieved this by incorporating a more vibrant set of colours, tweaking their typography, developing their own voice and updating their library of illustrated flora and fauna. We then helped establish a more rigourous set of brand guidelines to provide assistance for all their workers, and provide much greater consistency across all their material, whilst at the same time not straying from the true nature of the charity.

Sheffield & Rotherham Wildlife Trust Kingfisher Spread
Brand development work for Sheffield & Rotherham Wildlife Trust included extending the visual identity with a more vibrant colour palette and a unique set of silhouette motifs.

Rolling out the brand guidelines on a large scale, yet easy to use website

One of the client’s primary motivators for a website redesign was to make day to day administration of the site much easier. Their existing content-management system had become unwieldy, which had a knock-on effect for the organisation of content on the site. This was a significant concern – Sheffield & Rotherham Wildlife Trust run important awareness campaigns on local issues such as Sheffield’s street trees. Key information about these campaigns were being obfuscated by a site that was difficult to navigate.

Sheffield & Rotherham Wildlife Trust - website on small screens
The clean and engaging look of the final site was a result of collaboration with the client through a thorough planning process. We’re particularly pleased with the overhaul of SRWT’s species finder (new design, centre), now powered by the WordPress REST API and Vue.js

Ink & Water collaborated with SRWT to reorganise, reduce and simplify content. Developing the new site structure was a lengthy process, but the dividends would pay off greatly.

Nature reserve pages are now much more engaging, conveying more information in a cleaner and more legible manner

A Responsive Refresh

Designing with a mobile-first approach, we developed a modular design system which allowed us flexibility during development to chop and change and add in new sections to pages, whilst retaining consistency in the design.

SRWT Style Guide Extract
Card styles could be easily dropped into different sections of the site. We developed a system where switching between each style was also straightforward, meaning we could respond quickly and easily to changing requirements once the site started to take shape.

View the site: www.wildsheffield.com

And now for something completely different

Our team works on all kind of projects, big and small, in all kinds of sectors. No matter what the work, we put time and care into delivering results that clients love. If that sounds good to you, why not start something new with us today?